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Small Business Website - The Vision Marketing

Do you Need a Small Business Website?

Are you the owner of a business without a website, maybe you’re putting it off because you think most people don’t check the web for local businesses

97% of customers search online for products and services.

reasons for website

1. Business Belief

Consumers believe that small businesses with websites are more credible than ones without an online presence. To remain relevant and credible, small businesses must invest in a website.

If your competitors have websites and your business doesn’t, who do you think looks more credible?

2. Business Visibility

Consumers use the internet to locate and evaluate local goods and services.

46% of small businesses don’t have a website.

Are you one of those?

The 54% that have a website are benefiting greatly from lack of competition when it comes to online visibility.

With over 3.5 billion Google searches occurring each day, your potential customer could be moments away from locating and using your small business. Business websites allow potential customers to access your business and learn about your products and services 24/7.

In a 2015 survey by Redshift Research, and commissioned by GoDaddy, it was found that 59 percent of very small businesses (made up of one to five people) don’t have websites. Of those, 12 percent have Facebook pages.

In addition, the survey found that 83 percent of the surveyed businesses that do have websites said “their online sites gave them a competitive advantage over businesses without websites.”

With over 3.5 billion Google searches occurring each day, your potential customer could be moments away from locating and using your small business. Business websites allow potential customers to access your business and learn about your products and services 24/7.

3. Affinity

Small business website gives you the ability to be connected to your customers to quickly change and adapt to their needs and respond to their desires.

Understanding your audience and how your product or service could provide a solution or benefit to them and portraying this on the website starts to build a relationship, by showing empathy with the audience problems. Using your website to demonstrate your solutions to their problems can earn trust and hopefully gain customers. Retaining this customer and making them loyal and a champion of your company is the ultimate goal and the result of successfully relating to and serving the customer.

Consumers are more likely to visit your website to learn about your business than they are to pick up the phone and call. Replying to emails and social media comments is a great way to build trust and personalize your small business experience.

small business website graphic

4. Business Sales Tool

Although a small business website serves many purposes, the main objectives are:

  • To Give Information
  • To engage the potential customer
  • To convert the lead into a paying customer

You must provide high quality information, learn about your audience where they are, what they like and what are the problems they are facing and how you can provide a solution

smallbusiness graphic
30 percent of SMBs with websites point to a prominent phone number of Click-to-Call widget as the most important driver of conversion, but 14 percent say it’s eCommerce, followed by a contact form at 13 percent.

5. Business Growth

Your business maybe a local bricks and mortar business or you may just work from home, but you would like to expand to a larger market. The ability to expand the market of a small business website is one of the biggest benefits of creating a small business website.

Making your products or services available across time zones and even across the world can grow your business and revenue exponentially. The people who visit your website are there because they have seen you have a solution to their problems. This solution is not just local, people from all over the world could have the same problems to solve.

Can your business afford to be left behind?

If you feel that you need to look into a small business website for your organisation, contact us today. Beat your competition, bring customers to your door. Get benefits of having a small business website design

Spread the cost of a web site with our monthly pay plans

If you are interested in our monthly website subscription plans, either the Starter, Pro or Elite; call us to discuss your site and see if we can help get your business a presence on the internet and bring customers to your business