3 informative blog posts on Local SEO
Many are unaware that when searching the internet using google that the results they are presented with are based on local results. That is business or services closest to the user.
Google wants to present the most useful and relevant results to the query and being close by is high on the list of relevance, if you are looking for a good plumber, or shoe repairer, it’s pointless finding out the best is in Italy or Outer Mongolia when you have water leaking all over your leather brogues
Here are three post from the very informative Moz which I think gives a great insight into Local SEO.