If you feel your website is not performing, you are not getting customers or you can’t see your website on Google, SEO can help improve the performance of your website. If carried out correctly your website will be better understood by the search engines, which means a higher ranking in Google and a better chance of your site being viewed by potential customers.
SEO is a process of using structured layout, tagging and naming of website elements to make your website understandable to website browsers. If your site is fully understood it will gain a higher ranking / position on the internet and the traffic to the site will increase
This deals with the website as it is seen by both the potential customer and the google bots that roam the internet looking at your site and trying to make sense of it.
For us humans it’s easy to read the text and look at the pictures and understand the message, So long as it has be clearly written and laid out.
However, for the little google spiders or bots, as they are called, to understand they need extra help.
For example, when they come across a picture they must be told what the picture is about, they can then store this information in the giant reference database of all sites, so when someone searches for an item the database can be referenced and if your picture is relevant to the user search, your site will be listed on a Search engine results page (SERP).
So, SEO is just about translating what we can already see and understand into meaningful information for the google bots.
- Make sure your URLs contain keywords
- Make sure you complete title tags, meta descriptions, header tags and alt tags.
- Make sure each page has a unique and descriptive title and description.
- Benchmark your competitors to improve your content to match/better content on competitor websites.
- Assess existing and potential keyword targets.
- Get rid of pages or merge or add to pages that have little useful content on them.
- Check the site loads properly in different web browsers and screen resolutions.
Just some of the tasks required for onsite SEO
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As opposed to making sure your website jumps over all the technical hurdles to be understood by the google bots and spiders (onsite SEO), Offsite SEO is about signposting the way to your site. By building awareness across the web, by building your brand and by attracting visitors from other sites, ranking will improve and the site traffic will increase.
Offsite SEO is an ongoing process. You have to develop a strategy and keep working at it.
There are several key areas to be tackled a few are listed here.
- Reach out - and contact companies and bloggers with relevant websites. See if they are interested in linking to your best content.
- Content Marketing - find those relevant sites, see if you can publish content on their site and link it back to your site.
- The Press Release. Write press releases to share news and opinions about developments in your industry. Distribute them via online channels and include links back to your website.
- Name, Address & Postcode (NAP) citation building – Free Directories Get listed in good quality, manually reviewed business directories and local directories.
- Pay Per Click – the fast way to get on an important page Use Google Adwords and Facebook Advertising to gain instant clicks and new visitors.
- Comment Marketing get involved - Comment on articles on relevant websites and blogs. Leave quality comments and link back to your website.
- Forum Marketing – get involved. Be an active member of forums relevant to your industry. Answer questions and show yourself to be knowledgeable and authoritative.
- Facebook - although Facebook does not count for SEO on google having a solid fan page that is interesting can be used to drive traffic to your web site. SO, try to create content, on the website and on a Facebook fan page, that will appeal to Facebook users. Encourage people to ‘like’ your content and share it with their friends and family.
- Link building - Contact companies in relevant industries and link to each other’s websites. Only link to other websites that provide value to your own customer base.
The process of Search Engine Optimisation (SEO)
enhances the possibility of the website appearing in the organic section of the search engine result pages. You really need your website to meet all the standard requirements and jump over all the hurdles for the site to beat all the other contenders in the race to page number one. If done correctly SEO effectively helps to generate more unpaid quality traffic to your website and deliver great results for your company in terms of brand awareness and enquiries
Google's SERP (Search Engine Results Pages) have changed a lot in recent years. Once upon a time, you could type just about anything into Google and you'd only ever get ten blue links on the results page.
The modern Google SERP is a far more colourful place to be, often incorporating some combination of the following:
- AdWords ads
- Shopping ads
- Featured snippets (also known as 'answer boxes')
- Image results
- Video results
- Map results (for local businesses)
- News stories
For a fuller description of a typical SERP
Read the blog post