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Local SEO The impact on small high street business

Local SEO is About Bringing Customers Through Your Doors

SEO cgarting

Grow Your Business Using Local SEO Strategies

Is Your Website working for your business?

Is your website not performing?

Are you not getting online customers?

You need to look at Local SEO

What is Local SEO? Different from SEO, every local company can grow their business and make more money by using Local SEO (Search Engine Optimization) strategies.

Local SEO in action

What is Local SEO?

Local SEO is a different strategy from SEO. As Google realises the potential of more and more people using their mobile phones for all sorts of searches, when they are out and about. Google wants to present to them the most relevant results with respect to their position on the planet if it senses that the user is making a local search. If you are looking for a good shoe repair shop from mobile search it’s pointless telling you the best is in Italy near Rome.

Google will often factor in the user’s location, in order to provide most relevant results. Google will supply different results for users in different regions if it determines a query has local intent. Local search results are triggered by certain keywords and when location modifiers are attached to a keyword.

Examples of queries that trigger local results

Keywords that generally imply a search for a local business

Examples: “pizza delivery,” “dentist,” “shoe store”

Keywords with the modifier, “near me”

Example: “restaurants near me”

Keywords with a specific location

Example: “dentists Glasgow”

What is the Google 3 Pack

Google continually changes its search results based on how and where users search.

In this section, we are concentrating on local SEO. Google, now uses both the location of the user and the location of the business to present the most relevant results for that particular search. These results are being highlighted in a section called the Google 3 pack. It used to be a Google 7 pack but this was too large for display on a mobile device so, Google to give better user experience shortened this results section. For a local business, it becomes a very coveted place to appear.

Let’s look at how to get into those coveted three spots

Having a consistent Name, Address, and Phone Number (NAP) is very important, because Google places a lot of weight on having that information accurate and correct.

Deciding on the company NAP may seem obvious, the hard part is making sure that this is consistent across all the local directory listings that you enter. It must be exactly the same down to the last comma, spelling and telephone numbers. The consistency is a signal to Google that it is listing the right contact info for your business.

Becoming active on local listings sites might be the most important single factor for performing well in local search. These listings could include one-off sites like churches or community bulletin boards as well as listings that are more common across different areas, like the website for the local Chamber of Commerce. The more you can appear in these listings, the more Google trusts your business.

Google "Possum"

For those of you wondering what “Possum” is, it’s the name given in the local search community decided to give the massive Local algorithm update that happened September 1, 2016.

What was the update?

This particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results).

I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.

1. Physical Location of the User –

The search results are determined based on the actual location of the user, when the search was conducted.

2. Keyword Variation Results –

The same keywords are used but just in a different order to produce different search results

3. Location of Business –

Google applied a filter to the addresses of businesses to eliminate businesses having more than one listing for the same location

4. Flexibility on “Location” to City Limits –

Google now allows companies that are outside the city limits, but conducts business in the nearby or ‘neighboring’ city to be listed in the map pack search results now.

5. New Algorithm for Local Results –

It is believed that there are two different local search algorithms operating now from the Possum update.  One is for Local Map (Google Maps) results and the other is for the organic listings (Google.com).

Google Possum

If you would like our help or advice with local SEO

Please, let us know any particular things to check and the best time to contact you by phone (if provided).

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