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Digital Strategy from The Vision Marketing (Scotland) ltd

Digital Strategy

digital strategy

Developing a Digital Strategy

From SEO to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.

Inbound Marketing

At Vision, we concentrate on inbound marketing. This is a methodology that uses tactics to engage customers online, using content to attract targeted customers onto websites by focusing on being helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms your ideal customers are searching for on Google and other search engines.

Inbound marketing is a complete methodology that uses digital marketing assets that work together to attract, convert, close, and delight customers by focusing on being helpful and adding value.

Social Media
Social media channels like, Facebook and LinkedIn allow individuals, organizations, news distributors, and businesses to follow each other’s online activity, have virtual conversations, and share content. We use a combination of social media channels to drive traffic to websites by promoting their content. We also use social media to communicate with current and prospective customers.
Re-targeted Ads
Traditional advertising is considered an outbound tactic, but digital marketing provides us with data to make smarter decisions. We can use retargeting technologies to deliver ads directly to people who have visited your site before. Providing them with a piece of downloadable content relevant to your business is a smart way to continue providing value to people who you hope will become customers.
Content Marketing
Your content is what populates your website. Your blog and other pieces like ebooks and guides fall under this category, as do your graphics, interactive tools, and videos. When content is created that fits your target audience’s needs, answers their questions, and educates them on topics about which they’re confused, your content will naturally act as a magnet for highly qualified leads when they search for topics related to your business online.
Email Marketing
Email is a powerful tool you can use to reach members of your audience directly. By taking an inbound approach to email, you can use email to deliver helpful, personalized, and targeted content to your prospects which they will be pleased to receive.
Search engine optimization (SEO) is the practice of optimizing your website and its content to increase your chances of appearing in search engine results pages. The closer to the top of those pages you are, the more organic traffic your website is likely to receive. SEO is often a top priority for Vision when we don’t want to rely on ads. SEO and content marketing go hand in hand and an effective content mar-keting strategy always considers SEO.
read more about SEO
Responsive website design
With the ever increasing amount of mobile devices with different screen sizes, to ensure your message gets to all potential customers your website must be responsive. Meaning that it does not matter if it is a mobile phone, tablet or desktop, your website is still attractive to the potential customer
responsive website design