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Content Marketing - The Vision Marketing
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Content Marketing

Information noun
1.facts provided or learned about something or someone.
“a vital piece of information

synonyms: details, particulars, facts, figures, statistics, data; More

knowledge, intelligence;

instruction, advice, guidance, direction, counsel, enlightenment;

news, notice, word;

material, documentation, documents;

informalinfo, gen, the low-down, the dope, the inside story, the latest, bumf, deets

“for further information write to the address below"

  1. what is conveyed or represented by a particular arrangement or sequence of things."genetically transmitted information"

Everyone on the internet is engaged in the fight to get to page number one. There is a whole world of techniques, strategies, tools and ideas on how to get there.

It looks, finally, that google is agreeing, the way to the top is actually having a site that gives the potential customer relevant meaningful pertinent information.

Content Information

Fresh, new information keeps the google “bots” and spiders happy over night as they trawl through your site.

Fresh, new information is a sign that there is a business living, working and performing. Having a structure where your site documents the actual business life, happenings and progress means that you are proving to the world that this is a real working business. The spiders and google are happy, you move up the ladder.

So the purpose of content marketing is to portray your business message and happenings in a consistent and regular manner. To demonstrate your solution to your potential customer’s problems in an easy, clear, understandable and direct manner which will attract potential customers and convince them that you can solve their problem or supply their needs. This is an ongoing process, it should be an integral part of your system. Keep the fresh information flowing

You need to structure a pathway

Your site should be laid out so that a potential customer can follow your message, understand how you can help. To be shown that they can trust you, because you know what you are doing, you have experience and can be relied upon. Through this trust, you can develop a relationship.

Some of the tools

  • Copywriting – get the message clear and understandable
  • Case studies – you have done this before
  • Reviews – (Not testimonials). You want reviews from external sources.  Google, Trustpilot etc. To show previous customers experience with you.
  • Landing pages – meaningful, relevant and pertinent
  • Advice – Whitepapers, eBooks. Instruction and education

What Vision Marketing Can Do

At Vision Marketing, we make sure your business proposition is clear. We make sure there is a buying path for your customer to follow. We gain the trust of your potential customer and place them in a buying position.

Contact Us

We’re ready to listen to your needs and would like to talk about how we can grow your business online.

Please, let us know any particular things to check and the best time to contact you by phone (if provided).